Marketing leader · Systems builder · Human-centered strategist
People can’t benefit from resources they never find.
At six, I said I wanted to be President, because I liked stepping in when something felt off. I still do. Today I lead a four-person marketing team supporting $5M+ in annual revenue at the Y.
$5M+ in annual revenue supported
Website rebuilt from 3,000 pages to 38
$175K ad budget, run in-house
Leading a team of 4 at the Y
Impact at a glance
Five-plus years in marketing. At the Y, a team of four markets every revenue stream of a $5M+ nonprofit.
Where the $5M+ comes from
Marketing touches every stream
Programs for kids and families
Camps, childcare, afterschool and family programs. Enrollment campaigns fill them, and half the participants are new every year.
Property rentals
Facility and property rentals, marketed alongside programs as their own earned-revenue stream.
Grants and donations
Government grants and private donors. I support them with donor newsletters, impact reports and add-on giving campaigns.
Story 01 · Leadership
Building a team that feels steady
In September 2024 I became Marketing and Communications Director at the YMCA of Northern Utah, leading a four-person team across six program lines. We market an organization of about 80 people, 100 in peak season, and everything runs in-house: social media across five channels, content, and the enrollment advertising behind $2.5M in annual earned revenue.
A small team carrying that much work can feel stretched fast. So I onboard people with intention. Each person starts out knowing what good looks like, who to ask, and where they get to make the call. I give direction when a project needs it, and space when the person needs it more.
I care about people doing good work, and I care just as much about how they feel while they do it. People who feel supported and trusted make better calls, and the work shows it.
Story 02 · Digital transformation
3,000 pages became 38, in three weeks
The Y’s old website ran on a custom HTML builder that needed specialist work for every change. After years of turnover, nobody could keep it under control.
An audit I commissioned found more than 3,000 pages, no UTM tracking, and no way to collect customer data. People can’t benefit from resources they never find.
Commissioned a full site audit that put numbers to the problem: 3,000-plus pages, no UTMs, no cookies, no customer data.
Spent two years building the case for capital funding. The new site ended up included at no extra cost when we moved to a nonprofit CRM platform.
Wrote and organized the content for all 38 pages and held every one to YMCA brand standards. Compliance has to be 100%, because the Y’s accreditation depends on it.
Went live in three weeks, with 11,173 old URLs redirected so every existing link still lands somewhere useful.
93,000 website sessions a year, up 42%, and returning visitors up 587% over two years.
Visit ymcautah.orgHow a campaign comes together
Half of our program participants are new every year, so enrollment has to be won again each season. Every campaign I run follows the same path.
Concept
Start with the campaign idea and who it’s for, before a single ad gets made.
Ad sets and assets
Build the ad sets and every asset in-house, sized for each channel.
Launch everywhere
- Email + SMS (Mailchimp)
- Organic + boosted social
- ChatGPT ads
- Google + display ads
- Partner cross-promotion
Measure
Track click-through and conversion rates on every channel with YoY comparison and targeted outcome goals.
Attribution runs through GA4, GSC, Salesforce and Power BI dashboards.
What I do
Team leadership
Hiring, onboarding and running a marketing team that works well under pressure with 100% brand compliance.
Growth and paid media
Enrollment advertising on Meta, Google and ChatGPT. I build the ad sets and every asset in-house, and manage a $175K annual budget.
Donor communications
Donor newsletters and impact reports, email and text campaigns, add-on giving, and support for government grant and donor campaigns.
Social, web and commerce
Five social channels including LinkedIn, the website, a Shopify camp store, and a TikTok Shop on the way.
Experience
Technical environments, academic settings, and now nonprofit leadership. Different angles on the same question: what do people need?
Download resume (PDF)Marketing and Communications Director · YMCA of Northern Utah
Leads growth marketing across six program lines and a team of four. Manages a $175K budget with a 4.6% favorable variance and secured $20K in grant-funded advertising. Grew preschool enrollment 7% year over year and led the website overhaul from 3,000 pages to 38.
Digital Specialist · Stevens Health and Wellness
Led the move from paper to a digital CRM for 100+ clients across five U.S. regions, and grew social engagement 20% through influencer partnerships and SEO-informed content.
Project Manager · The Jauch Group
Ran product launches across North America, Europe and Asia on budgets over $200K, and gave 50+ executive presentations in 10 countries. Based in Germany and Seattle. Started as Sales Coordinator.
MS, International Marketing · Hult International Business School, London
Elected class representative, and voted Peer of the Year.
BS, Applied Business Management · Brigham Young University-Idaho
Writing samples
Two impact reports I wrote for the YMCA of Northern Utah, for donors, families and the wider community.
What people say
“Brielle excels in communication, conveying complex ideas well, and enhancing project efficiency. Her talent for simplifying intricate concepts ensures alignment among team members.”
Managing Director, Jauch Battery Solutions
“I’ve witnessed first-hand her exceptional ability to not only conceive innovative strategies but also to implement them effectively, achieving tangible results.”
Professor, Hult International Business School
Full references available on request.
Speaking, media and recognition
I’ve been speaking for brands on stage and on camera since 2013. Today I do it for the Y.
Utah Nonprofits Association 2026 Annual Conference
Selected to lead a one-hour marketing breakout for about 75 nonprofit professionals: data attribution, UTM tracking, and tying brand awareness to results you can actually find.
On Air for the YMCA of Northern Utah
Spokesperson for the Y on KJZZ and Fox 13 News, with another Fox 13 segment airing in November 2026. I also negotiate the Y’s media partnerships with KUER, KSL, ABC4, Fox 13 and the Salt Lake Tribune.
Peer of the Year and Commencement Speaker · Hult International Business School
Voted by classmates while earning a master’s in International Marketing in London. Selected as student commencement speaker and spoke at Westminster in central London.
Content Creation for Miss Rodeo Washington, Inc.
I run social media and capture event content for this nonprofit pageant’s weekend fundraiser, which brings in tens of thousands of dollars in sponsor awards and donations.
Rooted in community
Greater Seattle raised, rodeo-pageant trained, and globally curious. I grew up representing brands under contract. I say yes to good people, good food, and anything that helps me understand the world a little better. I live in Salt Lake City with my partner and our dog, Lacey.
Let’s talk.
Hiring a marketing leader, or need clarity on integrated marketing campaigns? I’d like to hear about it.