:root {
  --accent: #4A6135;
  --paper: #F2F0EB;
  --white: #FFFFFF;
  --ink: #16181D;
  --ink-2: #2E3138;
  --ink-3: #43464E;
  --muted: #6A6D74;
  --line: #D4D0C6;
  --dash: #B9B4A8;
  --bar: #C9C4B7;
  --sage: #E4E9DC;
  --sage-text: #DCE3D2;
  --moss: #A9BA92;

  --pad-x: 96px;
  --section-l: 128px;
  --section-m: 112px;
  --header-top: 40px;

  --fs-h1: clamp(2.5rem, 1.583rem + 4.074vw, 5.25rem);
  --fs-h2: clamp(2.125rem, 1.667rem + 2.037vw, 3.5rem);
  --fs-story: clamp(2.25rem, 1.667rem + 2.593vw, 4rem);
  --fs-stat: clamp(3rem, 2.5rem + 2.222vw, 4.5rem);
}

*, *::before, *::after { box-sizing: border-box; }

html {
  background: var(--paper);
  -webkit-text-size-adjust: 100%;
}

@media (prefers-reduced-motion: no-preference) {
  html { scroll-behavior: smooth; }
}

body {
  margin: 0 auto;
  max-width: 1440px;
  background: var(--paper);
  color: var(--ink);
  font-family: 'Bricolage Grotesque', system-ui, sans-serif;
}

h1, h2, h3, p, figure, blockquote, ul { margin: 0; }
ul { padding: 0; list-style: none; }
img { display: block; max-width: 100%; }
[id] { scroll-margin-top: 16px; }

a { color: var(--ink); }
:where(a):hover { color: var(--accent); }

:focus-visible {
  outline: 2px solid var(--accent);
  outline-offset: 3px;
}
.impact :focus-visible,
.contact :focus-visible { outline-color: var(--paper); }

.skip-link {
  position: absolute;
  left: 16px;
  top: -100px;
  z-index: 10;
  padding: 12px 18px;
  background: var(--ink);
  color: var(--white);
  border-radius: 999px;
  font-weight: 500;
  text-decoration: none;
}
.skip-link:focus { top: 16px; color: var(--white); }

.accent { color: var(--accent); }

.eyebrow {
  font-size: 15px;
  font-weight: 500;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--accent);
}

.kicker {
  font-size: 14px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--accent);
}

h2 {
  font-size: var(--fs-h2);
  font-weight: 700;
  line-height: 1.05;
  letter-spacing: -0.03em;
}
.h-story {
  font-size: var(--fs-story);
  line-height: 1.02;
  letter-spacing: -0.035em;
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  height: 54px;
  padding: 0 30px;
  border-radius: 999px;
  font-size: 17px;
  font-weight: 500;
  text-decoration: none;
}
.btn-primary { background: var(--accent); color: var(--white); }
.btn-primary:hover { color: var(--white); }
.btn-outline { border: 1.5px solid var(--ink); }
.btn-sm { gap: 8px; height: 44px; padding: 0 18px; font-size: 16px; }

.site-header {
  position: relative;
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding: var(--header-top) var(--pad-x) 0;
}
.brand {
  display: inline-flex;
  align-items: center;
  min-height: 44px;
  font-size: 20px;
  font-weight: 700;
  letter-spacing: -0.01em;
  text-decoration: none;
}
.nav-list {
  display: flex;
  gap: 36px;
  align-items: center;
  font-size: 16px;
  font-weight: 500;
}
.nav-list a:not(.btn) {
  display: inline-flex;
  align-items: center;
  min-height: 44px;
  text-decoration: none;
}
.menu-button { display: none; }

.hero {
  min-height: calc(100svh - var(--header-top) - 44px);
  display: flex;
  flex-direction: column;
  padding: 0 var(--pad-x);
}
.hero-body {
  flex-grow: 1;
  display: flex;
  gap: clamp(56px, 5.556vw, 80px);
  align-items: center;
}
.hero-text {
  flex: 1 1 0;
  min-width: 0;
  display: flex;
  flex-direction: column;
  gap: 32px;
}
.hero h1 {
  font-size: var(--fs-h1);
  font-weight: 700;
  line-height: 1;
  letter-spacing: -0.04em;
}
.hero-lede {
  max-width: 620px;
  font-size: 21px;
  line-height: 1.5;
  color: var(--ink-3);
}
.hero-actions { display: flex; gap: 16px; padding-top: 8px; }
.arch {
  width: clamp(360px, 30.556vw, 440px);
  aspect-ratio: 440 / 520;
  flex-shrink: 0;
  display: flex;
  align-items: flex-end;
  justify-content: center;
  overflow: hidden;
  background: var(--accent);
  border-radius: 50% 50% 24px 24px / 42.308% 42.308% 24px 24px;
}
.arch picture { width: 90.909%; }
.arch img {
  width: 100%;
  height: auto;
  aspect-ratio: 400 / 480;
  object-fit: cover;
  object-position: 50% 8%;
  border-radius: 50% 50% 0 0 / 41.667% 41.667% 0 0;
}
.facts {
  display: flex;
  justify-content: space-between;
  border-top: 1px solid var(--line);
  padding: 22px 0;
  font-size: 15px;
  color: var(--ink-3);
}
.facts p { white-space: nowrap; }

.split-head {
  display: flex;
  justify-content: space-between;
  align-items: flex-end;
  gap: 48px;
}
.split-head h2 { max-width: 640px; }
.split-head p {
  max-width: 440px;
  font-size: 18px;
  line-height: 1.5;
  color: var(--ink-3);
}

.impact {
  background: var(--accent);
  color: var(--paper);
  padding: var(--section-m) var(--pad-x);
  display: flex;
  flex-direction: column;
  gap: 56px;
}
.impact .split-head p { max-width: 420px; color: var(--sage-text); }
.stats { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); }
.stat {
  padding: 32px 32px 32px 0;
  border-top: 1px solid rgba(242, 240, 235, 0.3);
  display: flex;
  flex-direction: column;
  gap: 8px;
  font-size: 17px;
  line-height: 1.45;
  color: var(--sage-text);
}
.stat:nth-child(3n) { padding-right: 0; }
.stat-num {
  font-size: var(--fs-stat);
  font-weight: 700;
  line-height: 1;
  letter-spacing: -0.03em;
  color: var(--paper);
}
.revenue {
  background: rgba(242, 240, 235, 0.08);
  border: 1px solid rgba(242, 240, 235, 0.2);
  border-radius: 28px;
  padding: 44px 48px;
  display: flex;
  flex-direction: column;
  gap: 32px;
}
.revenue-head {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  gap: 32px;
}
.revenue-head h3 { font-size: 28px; font-weight: 700; letter-spacing: -0.02em; }
.revenue-head p { font-size: 15px; color: var(--sage); }
.revenue-bar { display: flex; gap: 6px; height: 56px; font-size: 16px; font-weight: 700; }
.revenue-bar div {
  flex: 1 1 0;
  display: flex;
  align-items: center;
  padding: 0 20px;
}
.revenue-bar div:first-child { border-radius: 12px 0 0 12px; background: var(--paper); color: var(--accent); }
.revenue-bar div:last-child { border-radius: 0 12px 12px 0; background: var(--moss); color: var(--ink); }
.streams { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 40px; }
.streams div { display: flex; flex-direction: column; gap: 8px; }
.streams h3 { font-size: 20px; font-weight: 700; }
.streams p { font-size: 16px; line-height: 1.5; color: var(--sage); }

.story-one {
  padding: var(--section-l) var(--pad-x) var(--section-m);
  display: flex;
  gap: 96px;
  align-items: flex-start;
}
.story-main {
  flex: 1 1 0;
  min-width: 0;
  display: flex;
  flex-direction: column;
  gap: 28px;
}
.meta { font-size: 16px; color: var(--muted); }
.prose {
  display: flex;
  flex-direction: column;
  gap: 20px;
  max-width: 680px;
  font-size: 19px;
  line-height: 1.6;
  color: var(--ink-2);
}
.story-aside {
  width: 400px;
  flex-shrink: 0;
  display: flex;
  flex-direction: column;
  gap: 20px;
  padding-top: 52px;
}
.lead-card {
  background: var(--white);
  border-radius: 24px;
  padding: 36px;
  display: flex;
  flex-direction: column;
  gap: 24px;
}
.lead-card h3 { font-size: 22px; font-weight: 700; }
.lead-item { display: flex; gap: 16px; font-size: 17px; line-height: 1.45; }
.num-badge {
  flex-shrink: 0;
  width: 32px;
  height: 32px;
  border-radius: 50%;
  background: var(--sage);
  color: var(--accent);
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 14px;
  font-weight: 700;
}
.results {
  border: 1.5px dashed var(--dash);
  border-radius: 24px;
  padding: 28px 36px;
  display: flex;
  flex-direction: column;
  gap: 10px;
  font-size: 16px;
  line-height: 1.45;
  color: var(--ink-3);
}
.results .label {
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--muted);
}

.story-two {
  padding: var(--section-m) var(--pad-x) var(--section-l);
  background: var(--white);
  display: flex;
  flex-direction: column;
  gap: 64px;
}
.story-two-head { display: flex; gap: 96px; align-items: flex-end; }
.story-two-title {
  flex: 1 1 0;
  min-width: 0;
  display: flex;
  flex-direction: column;
  gap: 28px;
}
.story-two-intro { width: 540px; flex-shrink: 0; gap: 16px; }
.compare {
  background: var(--paper);
  border-radius: 28px;
  padding: 48px 56px;
  display: flex;
  flex-direction: column;
  gap: 28px;
}
.compare-row { display: flex; align-items: center; gap: 24px; }
.compare-label { width: 88px; flex-shrink: 0; font-size: 15px; font-weight: 500; color: var(--muted); }
.compare-track { flex-grow: 1; height: 44px; }
.compare-fill { height: 44px; border-radius: 10px; }
.compare-fill-before { background: var(--bar); }
.compare-fill-after { width: 14px; background: var(--accent); }
.compare-value { width: 140px; flex-shrink: 0; text-align: right; font-size: 28px; font-weight: 700; }
.compare-stats {
  display: flex;
  gap: 48px;
  white-space: nowrap;
  padding-left: 112px;
  font-size: 16px;
  color: var(--ink-3);
}
.compare-stats strong, .callout strong, .quote strong { color: var(--ink); }
.steps { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 32px; }
.step {
  display: flex;
  flex-direction: column;
  gap: 12px;
  border-top: 2px solid var(--accent);
  padding-top: 24px;
  font-size: 17px;
  line-height: 1.55;
}
.step-label { font-size: 15px; font-weight: 700; line-height: normal; color: var(--accent); }
.callout {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 32px;
  border: 1.5px dashed var(--dash);
  border-radius: 20px;
  padding: 24px 32px;
  font-size: 16px;
}
.callout p { color: var(--ink-3); }
.callout a { flex-shrink: 0; font-weight: 500; }

.campaign {
  padding: var(--section-l) var(--pad-x) 0;
  display: flex;
  flex-direction: column;
  gap: 48px;
}
.campaign .split-head h2 { max-width: 620px; }
.campaign .split-head p { max-width: 480px; }
.grid-4 { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 24px; }
.grid-2 { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 24px; }
.card {
  background: var(--white);
  border-radius: 24px;
  padding: 32px;
  display: flex;
  flex-direction: column;
  gap: 14px;
}
.card h3 { font-size: 24px; font-weight: 700; line-height: 1.15; }
.card p { font-size: 16px; line-height: 1.5; color: var(--ink-3); }
.card .card-note { font-size: 15px; line-height: 1.45; color: var(--muted); }
.card-num { font-size: 15px; font-weight: 700; color: var(--accent); }
.chips { display: flex; flex-wrap: wrap; gap: 8px; }
.chips li {
  display: inline-flex;
  align-items: center;
  height: 36px;
  padding: 0 14px;
  border-radius: 999px;
  background: var(--sage);
  font-size: 15px;
}

.services {
  padding: var(--section-l) var(--pad-x) var(--section-m);
  display: flex;
  flex-direction: column;
  gap: 56px;
}
.service svg { color: var(--accent); }
.service h3 { font-size: 22px; line-height: normal; }

.experience {
  padding: var(--section-m) var(--pad-x);
  background: var(--white);
  display: flex;
  gap: clamp(56px, 6.667vw, 96px);
  align-items: flex-start;
}
.experience-intro {
  width: clamp(300px, 26.389vw, 380px);
  flex-shrink: 0;
  display: flex;
  flex-direction: column;
  gap: 24px;
}
.experience-intro p { font-size: 18px; line-height: 1.55; color: var(--ink-3); }
.experience-intro .btn { align-self: flex-start; padding: 0 28px; }
.jobs { flex: 1 1 0; min-width: 0; }
.job {
  display: flex;
  gap: 40px;
  padding: 28px 0;
  border-top: 1px solid var(--line);
}
.job:last-child { border-bottom: 1px solid var(--line); }
.job-date { width: clamp(140px, 12.5vw, 180px); flex-shrink: 0; font-size: 16px; line-height: 1.5; color: var(--muted); }
.job-body { display: flex; flex-direction: column; gap: 8px; }
.job-body h3 { font-size: 22px; font-weight: 700; }
.job-body p { font-size: 17px; line-height: 1.5; color: var(--ink-3); }

.writing {
  padding: var(--section-l) var(--pad-x) var(--section-m);
  display: flex;
  flex-direction: column;
  gap: 48px;
}
.report {
  background: var(--white);
  border-radius: 28px;
  padding: 44px;
  display: flex;
  flex-direction: column;
  gap: 16px;
  min-height: 280px;
  text-decoration: none;
}
.report-title { font-size: 32px; font-weight: 700; line-height: 1.15; letter-spacing: -0.02em; }
.report-desc { font-size: 17px; line-height: 1.5; color: var(--ink-3); }
.report-link { margin-top: auto; font-size: 16px; font-weight: 500; }

.references {
  padding: var(--section-m) var(--pad-x);
  background: var(--sage);
  display: flex;
  flex-direction: column;
  gap: 48px;
}
.quote {
  background: var(--white);
  border-radius: 28px;
  padding: 44px;
  display: flex;
  flex-direction: column;
  gap: 24px;
}
.quote blockquote { font-size: 24px; line-height: 1.45; }
.quote figcaption { margin-top: auto; font-size: 16px; line-height: 1.5; color: var(--ink-3); }
.references-note { font-size: 16px; color: var(--ink-3); }

.recognition {
  padding: var(--section-l) var(--pad-x) 0;
  display: flex;
  flex-direction: column;
  gap: 48px;
}
.honor {
  background: var(--white);
  border-radius: 28px;
  padding: 40px;
  display: flex;
  flex-direction: column;
  gap: 14px;
}
.honor-tag { display: flex; align-items: center; gap: 12px; }
.icon-circle {
  width: 44px;
  height: 44px;
  border-radius: 50%;
  background: var(--sage);
  color: var(--accent);
  display: flex;
  align-items: center;
  justify-content: center;
}
.honor h3 { font-size: 26px; font-weight: 700; line-height: 1.2; letter-spacing: -0.01em; }
.honor p { font-size: 17px; line-height: 1.55; color: var(--ink-3); }

.about {
  padding: var(--section-l) var(--pad-x);
  display: flex;
  gap: 96px;
  align-items: center;
}
.about-photo {
  width: 420px;
  flex-shrink: 0;
  display: flex;
  flex-direction: column;
  gap: 14px;
}
.about-photo img {
  width: 100%;
  height: auto;
  aspect-ratio: 420 / 540;
  object-fit: cover;
  object-position: 50% 30%;
  border-radius: 28px;
  background: var(--line);
}
.about-photo figcaption { font-size: 14px; color: var(--muted); }
.about-text {
  flex: 1 1 0;
  min-width: 0;
  display: flex;
  flex-direction: column;
  gap: 28px;
}
.about-text > p { max-width: 680px; font-size: 20px; line-height: 1.6; color: var(--ink-2); }
.about-stats { display: flex; gap: 56px; }
.about-stats div { display: flex; flex-direction: column; gap: 4px; font-size: 15px; color: var(--muted); }
.about-num { font-size: 48px; font-weight: 700; line-height: 1; color: var(--accent); }

.contact {
  margin: 0 var(--pad-x);
  border-radius: 36px;
  background: var(--accent);
  color: var(--paper);
  padding: 96px;
  display: flex;
  justify-content: space-between;
  align-items: flex-end;
  gap: 64px;
}
.contact-text { display: flex; flex-direction: column; gap: 20px; max-width: 640px; }
.contact-text p { font-size: 20px; line-height: 1.5; color: var(--sage-text); }
.contact-actions { display: flex; flex-direction: column; gap: 12px; width: 340px; flex-shrink: 0; }
.contact-actions .btn { height: 56px; padding: 0 24px; }
.btn-light { background: var(--paper); color: var(--accent); font-weight: 700; }
.btn-light:hover { color: var(--accent); }
.btn-ghost { border: 1.5px solid var(--sage-text); color: var(--paper); }
.btn-ghost:hover { color: var(--paper); }

.site-footer {
  padding: 48px var(--pad-x);
  display: flex;
  flex-wrap: wrap;
  justify-content: space-between;
  gap: 8px 24px;
  font-size: 15px;
  color: var(--muted);
}

@media (max-width: 1279px) {
  .grid-4 { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .compare-stats {
    display: grid;
    grid-template-columns: repeat(2, max-content);
    gap: 12px 48px;
  }
}

@media (max-width: 1199px) {
  :root {
    --pad-x: 48px;
    --section-l: 104px;
    --section-m: 96px;
    --header-top: 28px;
  }

  p { text-wrap: pretty; }
  h2, h3, .report-title { text-wrap: balance; }

  .hero-body { padding: 48px 0; }
  .facts {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 12px 24px;
  }
  .facts p { white-space: normal; }

  .split-head { flex-direction: column; align-items: flex-start; gap: 20px; }

  .stats { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .stat:nth-child(3n) { padding-right: 32px; }
  .stat:nth-child(2n) { padding-right: 0; }

  .story-one { flex-direction: column; gap: 48px; }
  .story-aside {
    width: 100%;
    padding-top: 0;
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .story-two-head { flex-direction: column; align-items: stretch; gap: 32px; }
  .story-two-intro { width: auto; }

  .steps { grid-template-columns: repeat(2, minmax(0, 1fr)); }

  .experience { flex-direction: column; gap: 48px; }
  .experience-intro { width: auto; max-width: 620px; }
  .jobs { width: 100%; }
  .job-body { max-width: 680px; }

  .contact {
    flex-direction: column;
    align-items: stretch;
    padding: 72px 64px;
    gap: 40px;
  }
  .contact-actions { width: 100%; max-width: 340px; }

  .callout a { display: inline-flex; align-items: center; min-height: 44px; }
}

@media (max-width: 1023px) {
  .menu-button {
    display: inline-flex;
    align-items: center;
    min-height: 44px;
    padding: 0 18px;
    border: 1.5px solid var(--ink);
    border-radius: 999px;
    background: transparent;
    color: var(--ink);
    font: inherit;
    font-size: 16px;
    font-weight: 500;
    cursor: pointer;
  }
  .nav-list {
    display: none;
    position: absolute;
    top: 100%;
    left: 0;
    right: 0;
    z-index: 5;
    flex-direction: column;
    align-items: flex-start;
    gap: 4px;
    padding: 12px var(--pad-x) 24px;
    background: var(--paper);
    border-bottom: 1px solid var(--line);
    font-size: 18px;
  }
  .nav-list.is-open { display: flex; }
  .nav-list li { width: 100%; }
  .nav-list a:not(.btn) { min-height: 48px; width: 100%; }
  .nav-list .btn { margin-top: 8px; }

  .hero-body { flex-direction: column; align-items: stretch; gap: 48px; }
  .arch { width: min(75%, 400px); align-self: center; }

  .revenue-head { flex-direction: column; gap: 8px; }
  .revenue-bar { flex-direction: column; height: auto; }
  .revenue-bar div { min-height: 52px; padding: 12px 20px; }
  .revenue-bar div:first-child { border-radius: 12px 12px 0 0; }
  .revenue-bar div:last-child { border-radius: 0 0 12px 12px; }
  .streams { grid-template-columns: minmax(0, 1fr); gap: 24px; }

  .grid-2 { grid-template-columns: minmax(0, 1fr); }

  .about { flex-direction: column; align-items: stretch; gap: 48px; }
  .about-photo { width: 100%; max-width: 420px; }
}

@media (max-width: 767px) {
  :root {
    --pad-x: 20px;
    --section-l: 80px;
    --section-m: 72px;
    --header-top: 12px;
  }

  .hero-body { gap: 40px; padding: 40px 0; }
  .hero-text { gap: 24px; }
  .hero-lede { font-size: 18px; }
  .hero-actions { flex-direction: column; gap: 12px; padding-top: 4px; }
  .hero-actions .btn { width: 100%; }
  .arch { width: 75%; }
  .eyebrow { font-size: 13px; }
  .facts { gap: 12px 16px; }

  .split-head p { font-size: 17px; }

  .impact { gap: 40px; }
  .stats { grid-template-columns: minmax(0, 1fr); }
  .stat, .stat:nth-child(3n) { padding: 28px 0; }
  .revenue { padding: 28px 22px; border-radius: 24px; gap: 24px; }
  .revenue-head h3 { font-size: 24px; }
  .revenue-bar { font-size: 15px; }
  .revenue-bar div { padding: 12px 18px; }

  .story-one { gap: 40px; }
  .story-aside { grid-template-columns: minmax(0, 1fr); }
  .story-main, .story-two-title { gap: 20px; }
  .prose { font-size: 17px; }
  .lead-card { padding: 28px 24px; }
  .results { padding: 24px; }

  .story-two { gap: 48px; }
  .compare { padding: 28px 20px; gap: 20px; border-radius: 24px; }
  .compare-row { gap: 12px; }
  .compare-label { width: 52px; font-size: 14px; }
  .compare-value { width: auto; min-width: 64px; font-size: 22px; }
  .compare-stats {
    grid-template-columns: repeat(2, minmax(0, 1fr));
    padding-left: 0;
    gap: 12px 16px;
    font-size: 15px;
    white-space: normal;
  }
  .callout { flex-direction: column; align-items: flex-start; gap: 12px; padding: 20px 24px; }

  .grid-4, .steps { grid-template-columns: minmax(0, 1fr); }
  .services, .writing, .recognition, .references, .campaign { gap: 32px; }
  .card { padding: 28px 24px; }
  .report, .quote { padding: 32px 24px; min-height: 0; border-radius: 24px; }
  .report-title { font-size: 26px; }
  .quote blockquote { font-size: 20px; }
  .honor { padding: 32px 24px; border-radius: 24px; }
  .honor h3 { font-size: 22px; }

  .experience-intro .btn { align-self: stretch; }
  .job { flex-direction: column; gap: 6px; padding: 24px 0; }
  .job-date { width: auto; font-size: 15px; }
  .job-body h3 { font-size: 20px; }
  .job-body p { font-size: 16px; }

  .about { gap: 40px; }
  .about-photo { max-width: none; }
  .about-text { gap: 24px; }
  .about-text > p { font-size: 18px; }
  .about-stats { gap: 32px; }
  .about-num { font-size: 40px; }

  .contact { border-radius: 28px; padding: 48px 24px; gap: 32px; }
  .contact-text p { font-size: 18px; }
  .contact-actions { max-width: none; }
  .contact-actions .btn { font-size: 16px; }

  .site-footer { padding: 40px var(--pad-x); }
}